We want your gear to last years, not seasons. Our commitment to innovation and performance-driven sustainability makes it a reality. 
FROM START TO FINISH 

Our solutions are non-toxic, water-based and solvent-free. They’re designed to preserve your footwear and apparel while taking care of your health and the environment. 

LEADING BY EXAMPLE

We want to inspire you to make planet-friendly choices – starting with our own. Where and how our products are made matters.

Our Footwear Refresher, Footwear Cleaner and Cleaning Wipes are produced in a Cradle to Cradle Certified® factory. That means circularity is prioritized at every step – from using sustainable materials to creating products that are easily recycled or reused. 

Our Footwear Protector is made in an NSF-certified factory to a food-level safety grade. They assess your health and safety, keeping sustainability in check. All under the eyes of the American National Standards Institute (ANSI) and the Standards Council of Canada (SCC). 

Our Sportswear and Denim Refresher are made in an A.I.S.E. charter facility – a voluntary EU initiative that promotes safety and sustainability across the industry. 

A WORLD’S FIRST THAT PUTS CARE FIRST

Meet alu-air© – the world’s first aluminum air-powered device, designed to tackle plastic waste and carbon emissions.

Emitting pure product at high pressure without harmful propellants, it cuts CO2 emissions by 79% compared to traditional aerosols. The can is made from 95% recycled aluminum, using 90% less energy to produce than new materials. No plastic labels, no internal plastic coating – just a smart, efficient design that’s easy to recycle. 

But it doesn’t start or stop here. We’re always on the move, finding smarter ways to package and deliver solutions that care for you, your gear, and the planet. That's why we're trusted by the ground-breakers. The game-changers. The industry-leaders. The ones shaping a better future.

"When it comes to sustainability, maintenance and repair are the most important impact-reducing activities you can take: it keeps you from having to buy new products that use energy, water and chemicals when they are produced."

― CHRISTIAAN MAATS, CHIEF SUSTAINABILITY DFNS