The WOEI Cleaning Kit powered by DFNS.

There are times when a collaboration simply falls into place. Where the meeting of minds is completely natural and the story makes sense from the off. WOEI X DFNS is one such example.

From humble beginnings, Woei has fostered the the finest sneaker boutique in Rotterdam, possibly the whole of The Netherlands. At DFNS, we’re now of course an international brand, but we’re still very much in touch with our Dutch roots. For us it was only right that we partnered together to pay our respects to a real OG like Woei, and to bring the WOEI’s loyal clientele a sustainable product to remember.

Featuring our water-based, biodegradable Footwear Cleaner and, for the first time, our new Premium Cleaning Brush made with 100% recycled materials in bespoke packaging, the WOEI Cleaning Kit powered by DFNS is a sustainable sneakerhead essential.

To mark the occasion we caught up with Woei himself. He shared with us the amazing story of how his dream store came to be, and showcased how he keeps his sneakers clean the sustainable way. Make sure to check out the footage we captured from our visit there, it was a day to remember.