DFNS is excited to announce a new partnership with Venice Beach Football Club, the leading community football organization in the US. VBFC are making their own mark on football culture, and on their beachside pitch you’ll regularly find local legends mixing it with some of the world’s finest talent, as well as budding stars from their youth academy. This year, they will be integrating DFNS products and technology to help educate their players and community on the importance of sustainable footwear and apparel care. 

At DFNS, we believe sport has the power to build communities and drive sustainable behavior, and we share with VBFC a commitment to community and the environment. The partnership is a natural fit. DFNS Founder, Arthur Van Der Kroft, says “Coming from The Netherlands, football is in our veins, so we’re thrilled and humbled to partner with VBFC - an organization that lives and breathes the sport and does so much for their community”.

As footballers know, boots are expensive and fragile, but taking care of them seems something like a lost art compared to previous generations. To help prolong the life and performance of the gear they play with, DFNS will provide solutions for VBFC to clean and maintain the boots and apparel - an important step towards a more sustainable future for the club and their youth in particular.

We’re really looking forward to some exciting projects this year and working together to inspire community football clubs around the world to take their own initiatives on environmental impact and sustainability.