We started off September at the trails for our second round of the adidas Terrex Infinite Trails Race. Last year, athletes loved our after-race footwear cleaning service, so we stepped it up for the 2025 edition to help them care for their gear before, during, and after hitting the trails.

We were on site to provide a quick gear prep treatment that got those running essentials protected, reflective, and race-ready. Featuring our adidas CARE Sports Protector to keep trail shoes safe from water, stains, and hours of post-race mud scrubbing, and our newest Sport Reflect spray to add a reflective coating that glows under direct illumination to keep gear visible in low light.

After the finish line, we brought back our drop-off footwear cleaning service that got the athletes' trusted trail shoes looking fresh and ready for their next challenge while they relaxed in the post-race area. Meanwhile, those who visited our expo area had the chance to explore the full range of adidas CARE by DFNS products and take home their own solutions to keep their gear in top shape.

Another year, another win. They owned the trails, and we took care of the rest. A big thank you to everyone who stopped by and made this initiative a success. It was an honor to be a part of it once more, providing groundbreaking gear care. This is what we're here for.

And special thanks to our partners at adidas for their support and collaboration. We're beyond excited for many more projects together soon.

Check out the full adidas CARE by DFNS collection here, and stay tuned - the new Sport Reflect is coming your way soon.