DFNS and Forest Green Rovers FC partner up to Care for the Planet

We are proud to announce that DFNS has been unveiled as new Club Partner to Forest Green Rovers, English Football League Two Champions.

Forest Green Rovers has been declared by FIFA “the greenest club in the world” and is also certified by the United Nations as the world’s first carbon-neutral football club. It is with a shared vision to tackle climate change that DFNS and Forest Green Rovers come together ahead of the 2022-23 English Football League season.


Forest Green Rovers

Founded in 1889, Forest Green Rovers has taken English football by storm recently, going from the National League to League One in less than 5 years; being crowned League Two Champions on the final day of last season.
The Club has also won numerous prizes off the pitch, including the Green Heart Hero Sustainability in Sport Award, rewarding their pioneering approach.

‘Another Way’. This is the motto of Forest Green Rovers. Sustainability is central to everything they do. From solar panels and electric vehicle charging points at The Bolt New Lawn to vegan menus - Forest Green Rovers is proving that sports clubs can lead the fight against climate change.

DFNS partners up with Forest Green Rovers FC

DFNS will become the Away Stand partner – with the area now being called ‘The DFNS Stand’ - ahead of the Club’s debut season in League One, with branding displayed at their stadium The Bolt New Lawn.

Throughout the season, we will provide our water-based and air-powered products to all players, the Academy, the Community as well and Home and Away fans.

'Extremely excited'

Arthur van der Kroft, CEO at DFNS, said: “We’re extremely excited to be partnering with Forest Green Rovers Football Club, whose progress on and off the pitch in recent years has been nothing short of immense.

“We firmly believe in the power of sports to inspire sustainable habits, and the Club’s efforts to ensure planet-friendly practices at every level, while being crowned League Two Champions and securing promotion, sets a glowing example.

“It’s an invaluable opportunity to work with a like-minded institution on our path to spreading the benefits of product care, and to demonstrate the effectiveness of our products at the highest level.”

Henry Staelens, CEO at Forest Green Rovers, said: “We push the boundaries here at FGR, to showcase what can be done sustainability wise if people think differently – and that’s the same for our new partners, DFNS. They’re innovating with their planet-friendly solutions to trainer cleaning which I’m sure our fans will love.”