Few items are as loved and versatile as a good pair of denim jeans. But washing denim too often can lead to fading, shrinking, and premature wear. Good news is you don't need to wash your jeans and jackets after every wear to keep them clean, fresh and alive. Want to know how? Keep reading.

Why You Should Avoid Washing Denim Too Often
The Best Way to Revive Denim Without Washing
How To Refresh Denim: Step-by-Step
More Denim Care Tips
Why Choose DFNS Denim Refresher?

 

Why You Should Avoid Washing Denim Too Often

Denim experts and top brands suggest washing your jeans as infrequently as possible – every 5-10 wears, unless they show visible dirt or develop odors.

Here's why:

• Color: frequent washing causes dye to fade prematurely
• Fabric: the tumbling of washing machines breaks down cotton fibers over time
• Shape: washing can cause stretching or shrinking
• Impact: less washing means reduced water usage and energy consumption

When your denim really needs a deep clean, our guide on How To Wash Denim In The Washing Machine has you covered. But in between washes, the question remains: how do you keep your jeans clean and odor-free for longer?

 

The Best Way to Revive Denim Without Washing

Our Denim Refresher is perfect for when your denim doesn’t need a deep clean, but a quick refresh. In just a spray that takes 10 minutes to dry, our water-based formula:

• Neutralises bacteria that cause unpleasant smells
• Reshapes and revives fabric by breaking down fiber bonds that create creases
• Contains no harsh chemicals that might fade the color of your jeans

 

How To Refresh Denim: Step-by-Step

1. PREP Hang up your denim or lay it flat.

2. SPRAY Hold the DFNS Denim Refresher bottle 20 cm / 8 in away and apply evenly to the surface.

3. DRY For the final touch, let it air-dry out of direct sunlight for 10 minutes to minimalize color fading.

Yes, that’s it.

 

More Denim Care Tips

Our DFNS Denim Refresher is your go-to for daily freshness, but these other methods can really complement it and keep your denim clean and fresh for longer:

Spot Cleaning

For small spills or minor stains, our Wipes:

• Are a quick solution to small accidents
• Are travel-sized and perfect for on-the-go cleaning
• Prevent unnecessary full washes

For best results, we recommend doing a quick spot test on a hidden area first, especially with darker denim.

Steam Treatment

Steam is another good yet trickier way to refresh denim:

• Use a steamer or hang jeans in the bathroom during a hot shower
• The steam helps kill bacteria and release trapped odors

Freezing Method 

While controversial among experts, many denim enthusiasts swear by this method:

• Fold denim neatly and place in a sealable plastic bag
• Leave in freezer overnight
• The extreme cold can neutralise some odor-causing bacteria

Why Choose DFNS Denim Refresher?

Each method has its place, but nothing beats a specialized solution. We created the DFNS Denim Refresher to keep your favorite pieces looking great longer, while staying true to our quality and sustainability standards.

Our DFNS Denim Refresher solution is:

• Water-based and solvent-free
• Packed in an alu-air© bottle
• Kind to your skin and the environment

Ready to step up your denim care routine? Get your DFNS Denim Refresher today and give your jeans and jackets the care they deserve.